Nike Always On

Client: Nike

Agency: Boondoggle

The creative industries actually got more in common with sports than you might think. A football match does not end after 90 minutes, since players need to be committed all the time. Similarly, a movie never just takes 90 minutes to finish, as you have pre-production, production and post-production. And both in sports and in the creative industries, talent might get you there, but it’s dedication and hard work that will keep you there.

So, no, Vincent Kompany is not just an inspiration for people passionate about sports. We can learn from him as well .